I build and lead growth strategies that deliver results.

When growth strategies are in place but the business can’t deliver. I build the structure, systems and teams to make it work.

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The Problem

Growth looks simple on paper.

More markets. More customers. More people.

In reality execution breaks down.

Revenue slows. Teams lose clarity. Delivery slips.

Most businesses don’t have a strategy problem.
They have an execution problem.

Approach

I work across growth, market and investment strategies, then build the structure across the business so they deliver.

01

Commercial Growth Strategy

Define where to grow and how to win in each market.

Turn growth strategies into clear commercial priorities.

02

Operating Model and Structure

Build the structure, systems and teams required to scale.

Align revenue, delivery and operations so the business performs.

03

Execution and Delivery

Work directly with leadership teams to drive execution.

Stay involved to ensure it delivers.

Results

Results that show what execution delivers.

Scale

Scaled a Southeast Asian data centre platform

Built the operating model across Singapore, Indonesia and the Philippines, scaling the team from 3 to 55 within two years and supporting a $250M investment program.

Profitability

Improved membership organisation profitability

Redefined revenue strategy and operating model, delivering a 15% uplift in profitability within 12 months.

Growth

Launched a SaaS product globally

Developed the go-to-market strategy and reduced the trial period, driving a 38% increase in customer acquisition across four continents.

How I Work

I work directly with founders and leadership teams.

I work inside the business, shaping direction and building what is needed to deliver it.

I stay involved to ensure it is delivered across the business, with clear priorities, aligned teams and consistent execution.

About

I am a commercial and operational leader with experience building and scaling businesses across APAC, UK, US and EMEA.

I have worked with investors and leadership teams to shape growth strategies and deliver them across the business, with accountability across revenue, cost and performance.

My background spans commercial leadership, operations and market expansion across multiple industries and business models.

I focus on how the business actually runs — structure, systems and how teams operate — so strategy translates into execution and results follow.

If you’re scaling and want to improve how your business delivers, get in touch.

hello@candydraw.com
Get in touch