Scaling businesses through commercial performance and execution

When growth is there but the business is not set up to deliver, Clear positioning, aligned teams and disciplined execution so growth converts into revenue and performance.

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The Problem

Growth looks simple on paper.

More markets. More customers. More people.

In reality execution breaks down.

Revenue slows. Teams lose clarity. Delivery slips.

Most businesses don’t have a strategy problem.
They have an execution problem.

Approach

Candy Draw works with ambitious businesses that need stronger commercial alignment, operating discipline and execution to scale.

Commercial Growth and Market Direction

Clarify where to grow, how to compete and what needs to change commercially.

Turn growth ambition into clear priorities that can be executed.

Operating Model and Performance

Build the structure, systems and teams required to scale.

Align revenue, delivery and operations so growth converts into performance.

Execution and Delivery

Work with leadership teams to drive execution across the business.

Keep priorities clear, teams aligned and delivery focused on outcomes.

Results

Commercial execution tested across growth, capital and scale.

Scale

Scaled a Southeast Asian data centre platform backed by one of the world’s leading sovereign wealth funds

Built the operating and commercial foundations across Singapore, Indonesia and the Philippines, scaling the team from 3 to 55 and supporting a US$318M infrastructure platform.

Profitability

Improved profitability across a major professional membership organisation

Restructured revenue lines and operating model across 11 business units and 15 product lines, delivering a 15% uplift in profitability within 12 months.

Growth

Launched and scaled a SaaS product across four continents

Developed the go-to-market strategy, refined the sales model and increased customer acquisition by 38% across international markets.

How I Work

Working inside the business, not outside it.

Candy Draw works closely with founders, investors and leadership teams to shape direction, sharpen commercial priorities and build what is needed to deliver.

The work stays practical, commercial and focused on execution across the business.

About

Candy Draw is led by Carolyn Harrington, a commercial and growth leader with experience scaling businesses across APAC, UK, US and EMEA.

Carolyn has worked with investors, boards and leadership teams to shape growth strategies, improve commercial performance and translate plans into execution.

Her experience spans sovereign wealth-backed infrastructure, enterprise and hyperscale customers, SaaS, membership organisations, marketing and market expansion.

The focus is simple: align revenue, operations and teams so the business performs as it grows.