Fix the operational issues stopping your business from scaling.

When growth is there but the business isn’t set up to support it, I fix the structure, systems and teams so it delivers.

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The Problem

Growth looks simple on paper.

More markets. More customers. More people.

In reality execution breaks down.

Revenue slows. Teams lose clarity. Delivery slips.

Most businesses don’t have a strategy problem.
They have an execution problem.

Approach

I come in when growth is there but the business isn’t set up to support it.

01

Growth and Commercial Direction

Define where to grow and how to win in each market.

Turn growth plans into clear commercial priorities that can be executed.

02

Structure, Systems and Operating Model

Build the structure, systems and teams required to deliver at scale.

Align revenue, delivery and operations so the business performs.

03

Execution and Delivery

Work directly with leadership teams to drive execution across the business.

Stay involved to ensure it delivers.

Results

Results that show what execution delivers.

Scale

Scaled a data centre business across Southeast Asia

Built the operating model across Singapore, Indonesia and the Philippines, scaling the team from 3 to 55 within two years and supporting a $250M investment program.

Profitability

Improved profitability in a membership organisation

Restructured revenue lines and operating model, delivering a 15% uplift in profitability within 12 months.

Growth

Launched a SaaS product globally

Developed the go to market strategy and reduced the trial period, driving a 38% increase in customer acquisition across four continents.

How I Work

I work directly with founders and leadership teams.

I don’t sit outside the business. I build the structure and stay involved to ensure it delivers.

This is practical, hands on and focused on outcomes.

About

I am a COO level commercial and operational leader focused on execution and scale.

I have built and scaled businesses across APAC, UK, US and EMEA, working across multiple markets, teams and operating environments.

I work closely with investors and leadership teams to translate growth plans into operational delivery, with accountability across revenue, cost and performance.

My background spans commercial leadership, operations and market expansion across different industries and business models.

I focus on how the business actually runs — structure, systems and how teams operate — so execution improves and results follow.

If you’re scaling and things aren’t working as they should, get in touch.

hello@candydraw.com
Get in touch